Does mobilegeddon affect my business?


Does mobilegeddon affect my mobile friendly website?Small business owners need to know if their website is mobile friendly and if mobilegeddon has already affected their business.
Consequently, ignoring it’s effects could mean lost revenue for your small business.

What is mobilegeddon and how can it affect my website?

Mobilegeddon is a term given to the algorithm update Google introduced on April 21st, 2015 to improve mobile user experience. Essentially, it affects the rankings of websites that are non-responsive and considered unfriendly for mobile users. Because Mobile search has been increasing year after year Google has implemented the need to improve mobile user experience.

To put it bluntly in a few words you’ll simply lose your mobile page rankings.  Losing your mobile page rankings could mean a dramatic decrease in revenue for your business. As a result, having fewer organic search traffic directed to your mobile website could only mean potential loss in revenue.  The demand for web developers to make websites mobile friendly prior to 2010 was much less than it is now.

What does it mean to have a mobile friendly responsive design?

Mobile responsive design means that a website that will respond accordingly to various device types, screen sizes and orientations. Smartphones and tablets will essentially view the same website differently in comparison to a PC.  Therefore; having a responsive design will help ensure and maximize an optimal mobile user experience.

There is a quick way to visually test for responsive design by using your browser such as Chrome, Firefox, Safari or Internet Explorer. Give this a try.

  1. From your desktop PC open your browser window
  2. Resize your browser window from the top right corner
  3. Move inward slowly with your mouse

If it is responsive you will notice the content adjusting vertically and the menu disappearing turning into a hamburger button.

How do I know if my website is affected?

Google provides an easy way to check if your website is in their good graces.  It’s called the Mobile-Friendly Test.  It will run a quick diagnostics on your website and will let you know within a matter of seconds. Drum roll please!

Is your web page mobile-friendly?

How can I get a mobile friendly website?

If your website is built using WordPress then you can incorporate a mobile responsive theme.  However, choosing any WordPress theme does not necessarily mean your website is automatically mobile friendly. You can find a lot of well built WordPress responsive themes at Elegant Themes.  We are a huge fan of the DIVI Theme and DIVI builder.  It is not only mobile friendly but it also allows us to develop quickly and provide an easy to use interface for our clients to update their own content.

At TDTSolutions all of our new designs and redesigns include a mobile responsive version.  As a result, we will only use mobile responsive WordPress themes to develop client websites.  In addition, WordPress increases our ability to provide clients with the best mobile solution with a fraction of the development time required. This is good news for you because it means we won’t rake you over the coals trying to up-sell you a mobile website because it’s already included!

In conclusion, if a multi-billion dollar company such as Google says it’s important to have a mobile friendly website then you better listen!  It only makes good business sense or else it will hurt you in the end.

Please feel free to contact us – we’d love to help you get a mobile friendly website.